BullCast

Episode 120: Name, Image, and Likeness, Oh My! (with Nicole Ellis)

September 22, 2022

Amateurism has been a part of the fabric of collegiate sports since the NCAA’s inception. However, in recent years, we have witnessed the rise of NIL deals. NIL, otherwise known as Name, Image, Likeness, refers to collegiate athletes pursuing opportunities to make money off of their personal brands. Join us as we sit down with Nicole Ellis to discuss this new landscape in college sports. We’ll discuss the timeline and history of NIL deals and even cover the most unique deals so far. Ranging from $150 Bentleys to custom mustard deals, the current opportunities for athletes to cash in are insane. Don’t miss the show as we talk about the pros and cons of pay-for-play!

The List: Craziest NIL Deals

Hashtags of the week: #CollegeFootball #CollegiateSports #NIL #NCAAFootball #Amateurism #DaColdestDaWarmest #BullCastGuestSegment #SEC #PayForPlay

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